This graph indicates quite accurately an initial target audience. The majority of males and females are aged between 15 - 20 with outliers reaching over 30. The sample could be criticised to be oppurtunistic as it was gathered from peers and teachers, however this is reflective of the well-known target demographic for horror films 
Next I felt it was necessary to assess the range of likability throughout the genders - this is useful because it can determine the level of need for shaping ideas. From the graph it is clear that there is a near equal percentage of males and females who like horror films. However, there is a large difference between the amount of dislikes, here we can see that females are less inclined to enjoy horror films. This is useful and means consideration can be taken into targeting the needs of females aswell as males. 
This evidence supports the previous findings to some extent. A large proportion of both males and females watch horror films monthly. Although the results are spread fairly evenly, there is an even amount of females who watch monthly aswell as yearly. For this reason, in addition to the previous information, it would be a credible notion to attract female audiences, but at the same time maintaing the male interest. Other questions in the questionnaire cover this aspect and give insight to what can be used to entice both sexes. 
This graph connects with the previous findings and aims to explore the interests of both genders and offers insight into ways they can be targeted. Suprisingly, the results are fairly even in the question of: psychological, thriller, slasher and handheld based horrors. To maintain a male audience and attract a female audience the horror film will have to combine aspects of psychological, thriller and slasher based elements. But in concordance with attracting a female audience, the addition of some gore and especially supernatural activity is definitely something worth considering. 
After analysis of aspects of gender targeting, I felt categorizing setting preference by gender was less needed. Genre and setting are usually complementary elements so I felt it was unnessecary to divide these results into gender preferences. As is shown by the chart, the most popular settings are: Unknown areas and houses. These particular settings are versatile and can be easily used to combine most, if not all, of the above genre bases. Luckily, the cohesion of these two factors will be useful to specifically target a wider ranger of audience. After this, a range of open questions were asked in order to gain qualititative data. The varying results prove useful to examine individual and collective trends within horror films. What are you favourite horror movies? - The results, as expected, were widely varying in terms of film selection, however, there were noticeable traits in terms of horror styles. For instance, the "Saw" films were mentioned eight separate times, alongside films such as "Hostel", "Texas Chainsaw Massacre", "Dawn of The Dead" and "American Psycho". This gives a clear insight to a trend and preference towards gore based films. Additonally, films such as "Paranormal Activity", "The Shining", "The Orphan", "The Exorcist" and "The Omen" highlight the notion of a supernatural anatagonist - something highlighted in the previous results. In this case, thriller based gorey horrors with elements of the supernatural seem to be a useful basis for modelling our film trailer.
What aspects do you like within a horror film? - The answers here seem to be highly varying, but at the same time very useful. One of the most recurrent themes is the idea of being "scared". This idea seems simple enough, but with deeper consideration this could give insight to a lot of horror films that are missing elements of fear and initially seem boring or humorous. There are eight actual or implied mentions of "suspense" which agains supports previous quantitative data regarding thriller based horrors. Aside from this, psychological and dramatic twists appear to be another favourite. Suggesting that thrilling narratives with a deep psychological or ambiguous underpinning seem to be highly favoured.
Why do you watch horror films? - A large portion of answers pertain to seeking thrill/shock/feeling scared or being forced by peers. This is interesting and highlights the idea of some emotive involvement, while the "forced" notion accents the regularity of watching in groups. This is again highlighted by several responses that imply horror films are humorous, but is this a facade put on in groups of friends?
In conclusion the range of results are rather complementary and suprisingly, results between both sexes are fairly equal. However, there is a higher percentage of females who dislike horror films for one reason or another. For this reason it is clear issues need to be addressed in order to entice them into watching our film. From thoroughly examining the research it is clear that to target our particular audience sample, a film must be thrilling with a psychological underpinning with oppurtunities to create suspense, twists and ambiguous situations. Finally supernatural situations and antagonists and emotive storylines to effectively scare and entice.
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